From the site…

Recently, Stanford scientists replicated a classic experiment from the 60s, in which they tested kids’ ability to delay gratification. Researchers gave each child a marshmallow and told them that they would receive a second marshmallow — if they were able to wait until the researcher left and returned.

Two important conclusions were drawn from this work:

1. Kids who were able to delay gratification succeeded more in life.
2. This kind of experiment makes for ADORABLE kid footage. See what I mean, and watch the clip!

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