As I look at the many shades of blue in the ocean and think about what message to talk about today, I instantly think back to dinner last night.

Last night I went to a Thai restaurant – it was very good. But I’ll never forget it. It instantly “stuck” to my mind. That’s stickiness. That’s how people remember things and how you create an epidemic.

Why was this restaurant unique? The food wasn’t amazing, but what made it sticky, was the fact that it was on it’s own private island. Most restaurants you take a car, we took a boat. And the service was top-notch.

So if you want to stand out from the crowd, be unique. Think outside the box.

Today? Some snorkeling and sailing.

Thanks for reading.

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